Inbound Insights

Casey Kelly is a designer, consultant, and educator. She works directly with clients, brands, agencies, and people who are passionate about what they do through Buffalo Design Studio and teaching. Casey has worked at Crowley Webb, and GRAMMY winning design studio, White Bicycle. Currently, she runs BDS with a focus on brand design and strategy, and teaches graphic design full-time at Rochester..

Melissa Wilson is the VP of Customer Engagement at EZaccessMD, a mobile tele-health company based in Rochester, New York. EZaccessMD partners with employers to offer an innovative and revolutionary benefit to their employees and their families. Enrolled members can access healthcare remotely through telemedicine technology while also having healthcare providers come to them to conduct patient..

CJ sat down with Eric Fisher. Eric and CJ grew up together in Newtown, Connecticut and have known one another since about the fifth grade. Eric attended the University of Pennsylvania for Digital Media Design and moved to Silicon Valley to work at Microsoft, Google, Apple and Facebook. When he realized he wasn't happy in that career, Eric started moving around the country living in different..

CJ sat down with Sean Lewis. Sean is the President of SLC Advisory Group in Buffalo, New York. Our conversation begin with Sean sharing all the places he's lived and how he ended up in Buffalo as a musician. Then we discussed how he eventually "grew up" and started running companies, including starting his own consulting firm. Our conversation centered around a LinkedIn article he published in..

CJ sat down with Emily Hart. Emily is the Director of Business Development at Seating, Inc., a chair manufacturing company headquartered in Nunda, New York. Emily brings great energy and a lot of passion about business, local manufacturing and horseback riding. We covered a variety of topics including the importance of a good "presentation" during remote video meetings. And we speculated about..

CJ sat down with Kevin Kerl. Kevin is the CEO of SelectOne, a professional recruiting firm headquartered in Buffalo, New York. The conversation began with Kevin sharing his experience living and working in Boston during the bombing at the marathon, and how that was the only experience he remembers that remotely resembles the pandemic we're all experiencing now. Kevin and CJ also discussed his..

CJ sat down with longtime friend and former college roommate and teammate Chris Ekimoff. Chris is a forensic accountant based in Washington, D.C. Chris specializes in investigating things like tax fraud and ponzi schemes. He does a lot of work with attorneys and frequently is asked to stand witness in court cases. In addition to his work, Chris has a strong presence on social media and..

The internet is rife with content. And to be honest, much of it is mediocre at best. Back in the early days of SEO, many believed that in order to earn search rankings, you simply had to create a lot of content, and stuff it with keywords. The result was a lot of bad content, written for search engines instead of humans. It wasn’t effective then, and it’s even less effective now.

If a content strategy is a document that defines your business goals and objectives, the editorial calendar is the action plan that spells out the process by defining the tools, tactics, timeline, and responsible parties. 

At the core of any business is the relationships we have with our customers. From the first contact to recurring business and everything in between, how we engage with our customer defines their experience with us and ultimately our relationship.