CJ Maurer

CJ is a veteran content strategist and inbound marketer. After a decade in the marketing industry on both the client and agency side, he founded The Gist in 2019. CJ lives in Buffalo, N.Y. with his wife, Lindsay, and two children, Riley and Luke.

Outfit Your Inbox

Why All Small Businesses Should Have a Blog

For every non-existent blog, there are dozens of excuses: “It’s not worth the time.” “There’s...

SEO Best Practices for Small Business Bloggers

If you’re a small business blogger, optimizing your blog posts for search engines might seem...

Choosing Topics for Your Business Blog

Does blogging give you writer’s block? If so, you’re not alone. Choosing topics is a common...

How to Conduct Keyword Research for Your Business Blog

Let’s talk about keyword research. If it makes your eyes glaze over, stick with us. Keyword...

Develop a Small Business Blog Strategy in Less Than an Hour

Blogging consistently is definitely the most efficient - and probably the most effective - way...

How do I Differentiate My Business?

It’s a question I get asked pretty frequently.

Establishing Intimacy That Won't Get You Fired or Arrested

The calendar turned on one of my friends recently and I wanted to wish her a happy birthday. We...

10 Important Marketing Lessons in 3 Minutes

The title speaks for itself.