Inbound Insights

Ideas and best practices for inbound marketing, sales enablement and customer engagement from The Gist, an inbound marketing and growth agency based in Buffalo, New York.

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Jim + Jeff Wood on Revolutionizing Swim Lessons

 

 

Jim + Jeff Wood are life-long "swim-preneurs" dedicated to the sport of swimming and...

Heather Caroccio on Health, Wellness and Being Your Own Body Whisperer

Heather Caroccio is an entrepreneur and wellness coach based out of Geneseo, New York.  She owns...

HubSpot vs. WordPress - A Website CMS Comparison

Your business's website is one of its most powerful tools. It helps you get the word out about...

Christina Garnett on Community Building, Storytelling and Advocacy

Former teacher and marketing director Christina Garnett works with brands to strengthen their...

How to Facilitate the Handoff Between Marketing and Sales

Spoiler alert:  more than 95% of visitors to your website aren't ready to buy your products and...

OnCore Golf Co-Founder Steve Coulton on Growing a Technology Manufacturing Startup

Steve Coulton is Co-Founder of OnCore Golf, a Buffalo-based golf ball manufacturer. If you’re...

Akash Desai, the Buffalo Investment Scene and Pandemic Silver Linings

Akash Desai is a software entrepreneur and an investor in cybersecurity and education technology...

How to Leverage Automations to Support Your Sales Team’s Efforts

Supporting your sales team through automation solutions is, without doubt, the most practical...

Positioning How-To for B2B Marketers

Your company wouldn’t be in business if it didn’t have some unique advantage over its...

Lauren Molenda and Micro-Agencies, Freelancers and Networking

Lauren Molenda is Co-Owner of Riveter Design, a micro-agency out of Buffalo, New York. If you...